Story Of Johnnie Walker Part 4
CLIVE UPTON's "Walker": 1939-1950
From this time on, the image of "walker" gradually began to condense into a symbol.
Upton's "TIME march ON" series: After World War II
The image of the walking person appeared in the form of a logo before and after World War II. The only exception was the advertisement in the GLC drawing room celebrating the reconstruction after World War II. In Upton's next campaign, "Time Forward", "Walker" returned to the C position of the advertisement, became a bridge between the past and the present, and began to look at the future.
Photo era: 1959-1980s
In the 1950s, photos had replaced hand-painted works as the mainstream of advertising. As an example of the following work, "Walker" is not striding forward, only showing his beautiful boots and drinking with a young couple.
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